
April 2009
Circulation:
51,000,000/month
Your Recession Plan: Consign & Buy
If you’re anything like us you have several items on your spring wish list and limited funds to buy them. And in spite of the economy your closet is still overflowing with clothing you never wear. Rid yourself of clutter and make money at the same time by consigning some of your pieces with potential. We caught up with expert Elan Barish of The Stash Consignment. Here are her picks for what to get rid of and what to buy. Make money off your own wardrobe and aquire those Louboutin's you've been dreaming of without feeling guilty. Your closet will be the envy of all your friends in no time. Its quite the shopportunity.
Five to
Consign:
1. Items with tags that are no
longer viable for return: Oh, you know you’ve done this—we all
have. We love something in the store, we buy it, we try it a thousand different
ways at home but it doesn’t work with any outfit. You intended to return it,
but life got in the way. Consignment is a terrific way to get something back on
an error.
2. The “It”
Bag: If
something screams last season and you are ready to indulge in the next flavor
of the month, consigning your well-cared-for handbags, totes, and clutches are
a great way to get something back on what you spent. Not every fashionista buys
a new bag each season, and while you may be done, yours could be the item
someone else has been longing for…and, they are one size fits all.
3. Evening
Dresses: You
know you are not going to wear that fabulous confection to the next 4 weddings
you have coming up, so why not consign it and give someone else a chance at
happiness with your item?
4. Jackets: For this coming spring season
especially, the jacket is THE go-to piece. If you have some you can spare,
whether they are boleros, boyfriends, suede, or denim, if they are luxe
designers and in amazing condition, this is the time to cash in.
5. Icons: The mere mention of their names
elicits drool from even the most sophisticated. Chanel boucle jackets and the
2.55 bag, Hermès (Birkin’s, Kelly’s, and Evelyn’s), J.Mendel fur, YSL Muse…you
get the gist. When these items have lived their life with you, pass on their
beauty to another gal in the name of sisterhood and fashion. Good taste never
goes out of style, and is most always guaranteed to sell.
Five to
Buy:
1.Trends: Why not buy those purple jeans or
racer back tank you have been lusting after at retail stores? Here is
your chance to buy something you want, but fear may be disposable next season.
At a consignment price of at least 75% off retail, you don’t have to
rationalize. Just Stashed: YSL Denim Safari Jacket $300; NWT Tsubi pruple
Skinny Jeans $50; Alisha Levine lizard print racer back tank $50
2.
Classics: The
other side of the coin is that with the bargain of 75% off, you may actually
get to possess that piece of your dreams. The point of shopping consignment is
to attain access to what was once unattainable, so look for those items that
make your heart skip a beat. And classics will never go out of style. Just make
sure that no matter the reduced price, it is still affordable for you. Just
Stashed: Hermès Bag in Box $800; YSL Green croc embossed nubuck Besace
messenger bag $500; Marc Jacobs silver lame evening coat $400; Etro floral
kimono sleeved top $225
3. Date
Outfits:
Really, what social butterfly wants to pay full price for a new outfit for all
her dates? Purchase a few amazing “going out” tops and dresses and he’ll
never see you in the same outfit twice. Just Stashed: Sunner eggplant ruffle
dress $100, Diane Von Furstenberg paisley printed wrap dress $100, Rebecca
Taylor pink ruffle top $65, Rory Beca $45
4. Fancy Dress: Sometimes you find yourself invited
a jillion black tie events with the same forty people. Since most of us are not
celebrities or socialites, consignment is a great way to get a knockout black
tie dress at a fraction of the price. Formal is not determined solely by trend.
Yes, there are designs that may be more of one moment that another, but
generally, you would be hard pressed to find someone that can identify what
season an evening gown is from. Just Stashed: Vintage Dolce & Gabbana tulip
dress $400; Vera Wang strapless green chiffon dress $250; Just Cavalli silk
leopard print dress $200
5. What You
Need: Finally,
and most importantly, consignment can be your go-to alternative to shopping
retail. Simply put, why not buy what you need at 75% off retail? Suits,
sweaters, skirts, the gamut. It just makes sense in today’s world to add some
conscience to your fashion conscious. If you can find your size, and items are
in impeccable condition, this is the responsible new way to shop. And, don’t
you feel better? Just Stashed: Vera Wang long sleeved cashmere cardigan
$300; Michael Kors Black & White silk shirt dress $300; Tuleh silk skirt
$250; ALL SHOES (Manolos, Loubs, LV, Choos) $150.

April 2009
Circulation:
85,000/month
Something old, something new…
Wedding bells aren’t ringing, but that’s no excuse not to be raking in the gifts.
The Stash Consignment, founded by the fab Élan Barish - has made a name for itself by selling straight out of some of Manhattan’s socialistas’ closets, at rock - think: Harry Winston - bottom prices. And now, as if her social-social service wasn’t enough, she will be hosting an event in her home (yes, her home) on the 29th from 7-9pm, boasting everything from Miu Miu to Peter Som at AT LEAST 75% off. Plus, a portion of her profits will be donated to the Genetic Disease Foundation - does that qualify for a tax write-off? - talk about generous.
Wowowow.com
March 23, 2009
Circulation: 524,600/month
Norwich: Reselling Clothes for Cash on Manhattan's Posh East Side
For the past several months, as the economy has been going south, a friend
has been parading north up Madison Avenue earning cash by charging
big-price-tag items from Dolce & Gabbana, Yves
Saint Laurent and Bottega Veneta, just to mention a few of her favorites, to
her husband’s still-operative Amex card, and then turning around and
distributing her purchases to a series of consignment shops in Manhattan and in
the Hamptons, where my pal and her husband have a weekend house.
"At some point he will have to pull the plug on my shopping, but in the
meanwhile I can stockpile some real cash," my friend explained, saying that
the best consignment shops, such as Encore, on Madison Avenue —
Jacqueline Onassis is said to have sent things to Encore when her marriage to
Aristotle Onassis entered trouble waters — can yield a monthly return of
about 40 to 50 percent of the purchase price. Not bad when you’re talking
fashion boutique items that always seem to be over $2,000. My friend feels no
guilt because, she tells me, her husband is "a cheap bastard." Aren’t
they all?
Of course, my friend is not the only spouse in the city working a high-fashion
recycling program, shopping for a rainy day if and when the money runs out or
if her — or his — marriage is kaput, or both. (The kept husband or
beau is not immune in this economy either.)
Red Alert Shoppers! Although buried in this weekend’s edition of the Financial
Times, a short article has nonetheless waved a very big red flag and
will make this scheme much harder to pull off.
(By the way, is anyone watching the service entrance of Bernie and Ruth
Madoff’s building to see what goodies Mrs. Madoff might be shipping to the
consignment shop of her choice? I’d also keep an eye on the back door for dry
cleaning in case of any detours — furniture, paintings, rugs, jewelry
repairs and fur storage as well.)
When Joan Lacey, described as a personal shopper to the Hollywood elite, is
asked to make high-priced purchases and immediately return them for re-sale,
she "can predict when a woman is about to leave her husband by the
purchases she makes,” she tells the FT’s Syl Tang.
According to Tang, the situation has generated a niche business: the
consignment personal shopper. Tang reports: "Last August Elan Barish
launched The Stash Consignment, which focuses on the privatized consignment of
such labels as YSL,
Hermès and Chanel."
Barish tells the FT:
"Consignment is definitely a way for a woman to gain some financial
independence. Even as the Market was crashing, I was able to sell Hermès bags
and Chanel jackets. A client asked me to sell her Birkin [handbag]; she said
her ex-husband had given it to her and it was bad karma. That bad karma turned
into $1,200."
The consignment trend is expected to increase, not decrease, especially as women
in the baby boomer generation, who decided to stay home and raise their
children, have difficulty making a living in this tough economy should their
marriages fail.
"Women who are driven to do this" — recycling purchases to
consignment shops — "are terrified that they will be destitute the
next day. I had a client who would do this at Neiman Marcus because she had no
cash for groceries or her kid’s school lunch. Reselling clothes has become a
means of surviving when joint assets are inaccessible," says Lili
Vasileff, president of the Association of Divorce Financial Planners.